Tuesday, March 28, 2017

Plan Your Book Launch

Monday, March 20, 2017

Writing Advice From Raymond Chandler

the psychopathology of everyday life - Adrian McKinty's blog: Writing Advice From Raymond Chandler







A long time ago when I was writing for pulps I put into a story a line like "he got out of the car and walked across the sun-drenched sidewalk until the shadow of the awning over the entrance fell across his face like the touch of cool water."  They took it out when they published the story.  Their readers didn't appreciate this sort of thing: just held up the action.  And I set out to prove them wrong.  My theory was they just thought they cared nothing about anything but the action; that really, although they didn't know it, they cared very little about the action.  The things they really cared about, and that I cared about, were the creation of emotion through dialogue and description; the things they remembered, that haunted them, were not for example that a man got killed, but that in the moment of his death he was trying to pick a paper clip up off the polished surface of a desk, and it kept slipping away from him, so that there was a look of strain on his face and his mouth was half open in a kind of tormented grin, and the last thing in the world he thought about was death.  He didn't even hear death knock on the door.  That damn little paper clip kept slipping away from his fingers and he just wouldn't push it to the edge of the desk and catch it as it fell."

Thursday, March 2, 2017

Author, Don't Be Shy


You Want Readers. Tell Them About Your Books.

When readers see your header on your website or on social media like Facebook, Twitter, Google+, or anywhere else, do they know your genre right away? If you don't tell them, they won't know. They're not going to scroll down your page or your social media posts to try to discover the type of story you tell. More importantly, you are missing potential readers by hiding that information. Even a header with book covers may mislead them. Tell them right up front. Romantic fantasy. Horror. Thriller. Entice new readers with a straightforward tip on your genre. Take a look at the image above. Are you ready to read Miranda's books? I'm a member of several author groups. Recently in two groups, there was a call to post Facebook pages and websites. I was astounded at how many headers told me nothing about the books. I had to dig around--these were fellow group members--to discover the genre or look for books by the author. Their headers were as mysterious as the one above.

Your Name, Author. Won't get you readers.

Your responsibility as an author is to let readers know what you write.  Appeal to readers who resonate with your story elements. Your Name, Author, may be an ego boost but does not invite your core readers to find out more or buy your books.

Simple Promotion

Adding a bit more for your readers will help new readers discover you and lead to more book sales.
  • Your Name
  • Your Genre - A tagline.
  • Where to buy your books
Adding your genre and where to buy your books directs the right readers to your books. Big name authors often have just their name in the header, but indie authors need to work just a bit harder. Graphic designers don't always know about marketing. If you hire someone to create your header give them explicit direction and the actual words you need on your header. If your budget is limited, Canva provides simple, easy to use templates or you can create your own from scratch. I used a simple template to create the image for this article.

Robust Author Promotion

Your header is the first visual people encounter when they reach your website or social media site. Give potential readers the basics. You want readers who love your genre. They will be happy to discover a new author if you give them the right clues. However much you prefer writing to building your author platform, give the platform a boost with simple cues for your reader audience. Zara Altair Zara Altair writes mysteries set in ancient Italy. Argolicus thinks he has retired, but he and his tutor, Nikolaos are drawn into puzzles, politics, and murder. She consults with a select group of writers as The Story Bodyguard.d

Monday, February 20, 2017

Reality for New Novelists

Thursday, February 16, 2017

The Bits That Build Customer Engagement - Actation Now!


Engage Your Customer Customer engagement has grown into a buzzword in digital marketing, especially for content creation. The ultimate goal of your online presence is to transform a site visitor into a consumer. Customer based engagement is a broad term which requires a deep understanding of how people learn and how they take action. A [...] The post The Bits That Build Customer Engagement appeared first on Actation Now!.
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